Tourism, Leisure & Sports

LaLiga is made up of 20 teams from LaLiga Santander and 22 teams from LaLiga SmartBank.

    Cartera de Marcas:
Creando Atlas de paises...
  • ON
    Presencia internacional
  • ON
    Mercados relevantes
  • ON
    Mercados potenciales
  • Agente / Distribuidor Local
  • Entidad Financiera
  • Establecimiento Hotelero
  • Filial Comercial
  • Filial Industrial
  • Franquicia
  • Joint Venture
  • Oficina de Representación
  • Online
  • Tienda Propia
  • Venta Directa
  • Otros

Cargos directivos:

Director General Ejecutivo ÓSCAR MAYO
Director General Corporativo JAVIER GÓMEZ

Marcas con las que opera:

Nombre Original Adquirida
LaLiga Exhibition
LaLiga TwentyNine’s

Datos generales*:

Cifra de facturación 1,917 millones
Facturación Agregada Filiales en el Exterior 31.90 millones
Porcentaje de negocio internacional 42 %
No of countries with delegates 41
No of countries with direct or indirect presence 90
No. of countries when people can watch LaLiga 187
No. of franchises LaLiga TwentyNine’s 3
No. of countries with e-commerce in Amazon 4
Empleados totales: 805
Nº de empleados de las filiales en el extranjero: 73

*En los datos económicos, último ejercicio disponible

About LaLiga

LaLiga is a global organisation, innovative and socially responsible, and a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organising professional football competitions in Spain.

With its headquarters in Madrid (Spain), it is present in 41 countries through 11 offices and 44 delegates and has more than 168m followers on its social media channels worldwide, placing it first in the ranking of European leagues with the most fans on social media.

The organisation carries out its social work through its Foundation and was the world’s first professional football league to establish a league for intellectually challenged footballers: LaLiga Genuine Santander
LaLiga is a responsible, modern and inclusive organisation. It seeks to be at the forefront of quality and technology at all levels, offering clubs the best service and fans the best product, including sports broadcasts with the latest advances in technological means and production. LaLiga’s aim is to offer the best experience so that watching the matches is unique.

With the aim of guaranteeing the sustainability of professional football, LaLiga is firmly committed to the fight against piracy and the promotion of fair play in a competition free of match-fixing, which promotes fairness and the total rejection of violence, racism and intolerance.