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PRESENTATION
The challenge of being a global brand
JOSÉ LUIS BONET - Chairman of the Leading Brands of Spain Forum and Freixenet 20 February, 2013In 1999, a group of convinced business leaders decided to create the Leading Brands of Spain Forum. We were convinced that the brand was the main asset of competitiveness and internationalisation as the only way for the expansion and growth of our businesses. We were also convinced that this formula was not only valid for […]
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THE IMPORTANCE OF BRANDS
The foreign sector, driving force of the Spanish economy
JAIME GARCÍA-LEGAZ - Secretary of State for Trade 20 February, 2013In times of uncertainty and difficulty, it is essential that Spanish society adapt to changing circumstances and find opportunities to respond to the changes in the global environment. Equally important is that as a nation we rely on our own strengths as a stimulus for growth and to build confidence. It is therefore very positive […]
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ANALYSIS
The imperative for emerging markets
JAVIER SANTISO - Professor of Economics, ESADE Business School 26 February, 2013We have entered a decade that will undoubtedly be that of the emerging markets. These economies have emerged as major catalysts for growth. now it seems they will become key players. HSBC forecasts that by 2050 19 of the 30 largest economies in the world will be economies that today are classified as emerging (read […]
ANALYSIS
Competitiveness: Key to the internalisation of the company
ANTONIO HERNÁNDEZ GARCÍA -
Partner of KPMG in Spain
25 February, 2013
Nobody can deny that the foreign sector has become the driving force behind the Spanish economy at present and will be the stronghold of the recovery in the coming years. Indeed, without its contribution the fall in GDP would be around 4%, in contrast to the decrease in growth that the external accounts generated in […]
ANALYSIS
Keys to managing an international brand: How to create a global brand
GONZALO BRUJÓ -
25 February, 2013
There are several studies of reference that measure the value of international brands including those of the Reputation Institute, Fortune 500, Best companies to Work for and Best Global Brands, among others. Such studies can be a useful starting point when creating and managing a global brand. The ranking of the 100 Best Global Brands […]
ANALYSIS
The trap of Asia-Pacific and North America
CARLOS POBRE -
Foreign Trade Director of Crédito y Caución
25 February, 2013
The global outlook for 2013 by Crédito y Caución forecasts approximately a 2% growth in world trade, propelled by the evolution of emerging countries. however, emerging regions with higher economic growth rates also have increased levels of default right now. 2013 will bring with it a challenge for Spanish companies. The natural market growth will […]