Desigual

Fashion

At the tender age of 20, Tomás Meyer, our founder and creative director, envisaged a future in which people would dress differently, in fresh quality clothes at happy-go-lucky prices. Thus he began to weave together a business which today still remains true to its founding philosophy.

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Cargos directivos:

Presidente THOMAS MEYER
Consejero Delegado THOMAS MEYER
Director General MANEL JADRAQUE

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Nombre Original Adquirida
Desigual Sí

Datos generales*:

Cifra de facturación 861 millones
Porcentaje de negocio internacional 77 %
Empleados totales: 3,500

*En los datos económicos, último ejercicio disponible

At the tender age of 20, Tomás Meyer, our founder and creative director, envisaged a future in which people would dress differently, in fresh quality clothes at happy-go-lucky prices. Thus he began to weave together a business which today still remains true to its founding philosophy.

Desigual’s core brand values (positivism, joy, unconventional spirit, disinhibition, emotion and complicity) clearly differentiate the brand, which establishes great complicity with its clients.

The MAPIC EG RETAIL AWARD, or Retail Trade Oscars, distinguished Desigual with the International Brand with the BEST CONCEPT of 2008 Award. The distinction recognises Desigual for its form of selling, for the great imagination it uses to attract new clients, for its innovative use of space and material, for its design process, for its history and its financial health and plans for the future.

DESIGUAL DRESSES PEOPLE, NOT BODIES

Each season the Desigual design team – comprising twenty designers – dreams up a collection of over 1,000 items, counting clothes and accessories, built around one single concept, one common thread that makes the line whole resonate to the same philosophy. Thus Real Life, Magic Stories, Luxury Feelings, Me&You, Better&Better, Wow and Life is Cool, are indeed some of the leitmotifs that Desigual has brought very much to the fore.The Desigual collections – for women, men and children – very much respond to the prevailing demand for wellbeing, quality of life, free time or ecological style. The products in these lines, designed without a glance at the current trends, seek to be special clothes. They offer high added value as they are produced in parts, each with its own design, colour and fabric, and then assembled in different combinations.Desigual does not use material in the conventional way, indeed patchworks of off-cuts of different kinds of material is one of the firm’s signs of identity. The spirit is young and happy-go-lucky, improvised and spontaneous, but with a perceptible dose of style and fashion.