ElPozo

Food & Drinks

ElPozo is the most present brand in Spanish homes

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  • Local Agent-Distributor Store
  • Financial Subsidiary
  • Hotel Establishment
  • Commercial Subsidiary
  • Industrial Subsidiary
  • Franchise
  • Joint Venture
  • Representative Office
  • Online
  • Store
  • Direct Sales
  • Other

Officers:

Presidente TOMÁS FUERTES FERNÁNDEZ
Consejero Delegado JOSÉ FUERTES FERNÁNDEZ
Director de Marketing JULIÁN GONZÁLEZ GARCÍA
Director General Adjunto RAFAEL FUERTES

BRANDS WITH OPERATING:

Name Original Acquired
ElPozo
ElPozo All natural
ElPozo BienStar
ElPozo Extratiernos
ElPozo Legado Ibérico
ElPozo Selección

Datos generales*:

Sales turnover 1,041 millions
Exports from Spain 187 millions
Total Employees: 4,150
Number of employees in foreign countries: 33

*In economic data, last exercise available

About ElPozo

20150928-New-CIP-en-españolElPozo Alimentación, a leading company in the international food sector, was born more than 60 years ago and currently enjoys an important position both nationally and internationally in such vital areas as RD&I, production system, quality , Technology and commitment to society.

The business philosophy of ElPozo Alimentación is based on hard work and on developing an efficient production and management model that offers a quality assurance of the products it markets. The development of an Integrated Process Control System (IPCS), a pioneer in Europe, has provided ElPozo with a production traceability system that enables it to exercise direct control over all its activities: from the analysis of consumer needs and demands, information obtained through the management of points of sale and raw materials for preparing dry food, to breeding and production farms, and transformation, elaboration, marketing and personal service to the customers purchasing its solutions. The ElPozo brand is a leader in its sector and its products are present in the shopping trolley of most Spanish homes.

 

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